Giftri analyses Facebook Data for Gift Recommendations On Amazon
Everyone loves Facebook and startup Giftri analyses Facebook data to provide personalized gift ideas for friends.
Once you login using your Facebook account, Giftri analyses your ‘Social Graph’ (your friends) and the ‘Interest Graph’ (the brands, products and things your friends have ‘Liked’) and then plugs this data using its algorithms and results into Amazon’s huge product database to help you pick out the best gift from hundreds of options. Once you select a friend from your Facebook friend-list, Giftri’s recommendation engine displays selection of gift ideas. You can filter by price range and suggested gifts can be rated up or down.
To generate revenue, Giftri takes a small affiliate commission from Amazon for sending the buyer, and it plans to add more online retailers and products.